Signs are the oldest form of communication known to man, dating all the way back to the Cave Man. Humans have always needed a way to record their thoughts and actions to last longer than their limited memories would allow and reach an audience beyond hearing distance.
They started recording their history in pictures, scrawled along the insides of caves. This idea progressed through time by later using tools to press a message into clay, chisel it on slate or carve it into wood. Slowly these pictures evolved into symbols that were more easily interpreted and more universally accepted—written language was born.
Signs are still the most effective form of advertising you can buy. This has been proven by study after study. While every other form of advertising is one time only, a well-made and properly cared for signs will last you for years. Not only are signs a better return on investment, but the repetition in seeing your sign daily is the best way to get your company on potential customer's minds.
4 reasons signs are important:
Signs perform four major communication functions for your business:
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Build your business image
- People tend to buy from businesses they know.
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Give information
- Especially important if the name of your business doesn't tell people what you sell.
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Provide a format for street advertising
- Signs grab people as they are walking by. It is a way to reach them.
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Provide directions
- Especially for businesses not located in high traffic areas.
