Throughout the ages man has needed to communicate in other ways than speech. They wanted to record their thoughts and actions so it would last longer than their limited memories would allow and reach an audience beyond hearing distance. Stories of heroic hunts to fellow tribesmen needed to be recorded in a manner that future generations would discover, understand and therefore would not forget.
They started recording their history in pictures. First on walls, with soot, blood and minerals. Later tools were used to press a message into clay, chisel it on slate or carve it into wood. Slowly these pictures evolved into symbols that were more easily interpreted and more universal accepted - written language was born.
When tribes started trading among each other, language was used to market products. Advertising and promotion messages soon outnumbered those of historical or educational value. We are exposed daily to thousands of messages and in order to stand out from this incredible amount of information, we have returned to images.
We no longer chisel or carve. We now use computers, digital printers and contemporary materials to create our promotional messages to be used on displays, vehicles, awnings and various other commercial venues. But the purpose has never changed. From the first cave painting to the most sophisticated design equipment, we want to be first and we want it to last.